Targeted messages in indoor mobile environment: A software - oriented approach
نویسندگان
چکیده
Considering the advances of wireless, mobile and positioning technologies and the high requirement of the mobile marketing world for reaching as many customers as possible in a personalized way, this paper presents a wireless technology solution for sending targeted advertising or information messages on mobile devices. The research and development work presented in this paper has been conducted as part of a European-funded project named mEXPRESS (mobile in-EXhibition PRovision of Electronic Support Services) which aims at developing a Mobile Exhibition Guide providing location based services. In this context, we have built a Targeted Messenger subsystem enabling on-site promotion of exhibits via targeted spots as well as targeted announcements to user groups based on their profile, preferences and location in exhibition halls. This paper discusses the Targeted Messenger component’s architecture and design specification, with the aid of UML tools, as well as its implementation, based on J2EE multitier implementation platform.
منابع مشابه
An Enhanced MSS-based checkpointing Scheme for Mobile Computing Environment
Mobile computing systems are made up of different components among which Mobile Support Stations (MSSs) play a key role. This paper proposes an efficient MSS-based non-blocking coordinated checkpointing scheme for mobile computing environment. In the scheme suggested nearly all aspects of checkpointing and their related overheads are forwarded to the MSSs and as a result the workload of Mobile ...
متن کاملFeasibility and Effectiveness of mHealth for Mobilizing Households for Indoor Residual Spraying to Prevent Malaria: A Case Study in Mali
Components of mHealth are increasingly being added to development interventions worldwide. A particular case of interest is in Mali where the U.S. President's Malaria Initiative (PMI) Africa Indoor Residual Spraying (AIRS) Project piloted a mobile mass-messaging service in Koulikoro District in August 2014 to determine whether voice and/or text messages received on cell phones could effectively...
متن کاملModeling and Analysis for Obstacle Avoidance of a Behavior-Based Robot with Objected Oriented Methods
Object Modeling Technique is widely applied in the field of software engineering; and in this paper we applied this technique to model a mobile robot including its behaviors and interactions with environment. The paper first describes key background knowledge about object oriented analysis in software engineering, behavior based robotics and their similarities. Then, based on these similarities...
متن کاملReverse Engineering of Network Software Binary Codes for Identification of Syntax and Semantics of Protocol Messages
Reverse engineering of network applications especially from the security point of view is of high importance and interest. Many network applications use proprietary protocols which specifications are not publicly available. Reverse engineering of such applications could provide us with vital information to understand their embedded unknown protocols. This could facilitate many tasks including d...
متن کاملAn Effective Model for SMS Spam Detection Using Content-based Features and Averaged Neural Network
In recent years, there has been considerable interest among people to use short message service (SMS) as one of the essential and straightforward communications services on mobile devices. The increased popularity of this service also increased the number of mobile devices attacks such as SMS spam messages. SMS spam messages constitute a real problem to mobile subscribers; this worries telecomm...
متن کامل